HauteProspect [oht pros-pekt] –noun: 1. skill, technology and media for your next direct digital marketing campaign.

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One of the oldest HP clients will be getting a major facelift soon. Problem? >> Limited resources and subprime hosting and technology. Solution? Well it happens that HauteProspect considers metabolism.com the greatest unrealized potential among its clients and possibly even on the internet. We’ve done lots of content development, PR, SEO over the years but the efforts go wasted if the backend is not there. In the age when Google starts penalizing sites for uptime/load speed we’re revamping the site. We might actually push it into completely new direction – social network connecting nutritionists with the rest of us dieters. (good lead gen opportunity we think) We’re expecting major IA overhaul, host switch, programming language changes, content move, url rewrites, new features/interactivity development – all this supported by search, email and viral marketing along the way. But first things first – all this is not free and we promised to get couple investors interested. (… yes, we do that too)

So here is the before picture:

metabolism.gif

After photo TBD:




 

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