Here is couple ideas (blink) for isps. Go beyond feedback loops, filtering and spam button as means to determine legitimacy and reputation of the mailers. Can you apply ppc’s ‘quality score’ concept to email messages and determine them worthy based on users clickthrough and engagement? Can you go to the source of the message and review the landing page quality – (require website analytics sharing if necessary) to see if people bounce or stay, convert or not, make it into satisfied customers?
Isn’t that a better way to eliminate those unworthy marketers, who do not offer their audience what they want, or blindly market to the same not interested people over an over clogging isps bandwidth and people’s mailboxes?
And email marketers – learn from search. You’ll be amazed at results derived via dynamic segmentation of your static lists. Some call it ’saved search selects’ other ’smart lists’ and building your targetting model around them is a skill worth investment.
