We’ve recently experimented with instant massaging as a mean to drive better ROI for email campaigns and as far as we know, we might be actually the first ones to try it. We simply thought it’s time to capitalize on the trend – many major isps – yahoo, aol, gmail now blend their instant massaging solution into peoples’ mailboxes.
There are many different appeals here – better customer service, more contextual targetting but the tricky part remains – permission. You can do it however – just might need to redesign your legal and acquisition tactics, and as the chat in email becomes more prevalent you might start harvesting the fruit of your out-of-the-box thinking early into the game.
read comments (0)