HauteProspect [oht pros-pekt] –noun: 1. skill, technology and media for your next lead generation and customer acquisition campaign.

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Catching up?


3 big events today kept us busy. First this email from Yahoo Search Marketing:

“Quality-Based Pricing Launches

Key Features

We’ll evaluate the quality of traffic from our distribution partners’ sites.

Your click charges can be discounted based on the value of that traffic.

Discounts will automatically be applied to your account.”

… then a formal rollout of Yahoo API. And that got our programmers busy. Pricing is the most interesting aspect – various levels with lots of it for free – got HauteProspect smiling – will Google finally do something 2nd?

To finish the day – the announcement of the new ask.com interface. HP likes.

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June 2007
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