This entry was posted on Sunday, June 3rd, 2007 at 11:25 pm and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
End of Adsense arbitrage - makes sense?
What a month it’s been. Google shaked a world again for several of our medium traffic clients this month. Especially those that monetize part or all of their traffic with Adsense. CPMs started dropping for no apparent reasons beginning of the month and driving paid search campaign seemed to cause effects far from desirable. Then the story of ‘war against MFA sites’ leaked and suddenly things started making sense.
Let us be absolutely clear - those clients were not Adsense arbitrage sites. The only mistake they have made was to put all or too many eggs in one basket. Many reputable content sites across many verticals were to be hurt this past month simply by what we believe was Google’s ‘algorithm arbitrage’.
We’re proud here at HauteProspect to have spotted this before the rest of the industry had. It wasn’t our technology or our own algorithms that did it; a simple micro management did. Fast decisions of our campaign managers and HauteProspect’s relationships helped to diversify and monetize the traffic for the month that secured or exceeded revenue expectations.
Cheers,
HauteProspect Team
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