Short and simple – user experience. We all put it on the sideline sometimes when it should be at the front of everything you do – since all your front and backend numbers depend upon it. Do you know that unsubscribe link on hotmail, live, msn that shows up in your messages after you ‘mark as safe’ the user?
It’s controlled by ESPs by adding list unsubscribe xheader attribute. And yes, if used correctly it’s supposed to look good in your FBLs – minimize complaints, aka clicks on the wonderful junk button. But look what happens and tell me 1) how you feel or 2) whether it’s can spam compliant.
STEP 1:
STEP 2:
STEP 3:
So hotmail really tell the user they’ve notified the sender about the removal request, but it’s really in users hands – it requires further action on their part – unsubscribing through newly opened tab with advertisers unsubscribe page. Is it a 2 or 3 step process, is it confusing and if so is it can-spam compliant?
